Successful creative directors are professionals who marry creative thinking with business strategy. They oversee an organization’s brand vision and strategic blueprint, have an eye for emerging talent, and bring fresh ideas to execute promotional campaigns.

This hiring kit from TechRepublic Premium provides a workable framework you can use to find the right creative director for your organization.

Featured text from the hiring kit:

DETERMINING FACTORS, DESIRABLE PERSONALITY TRAITS AND SKILLSETS

A creative director is a specialist. They use artistic and meaningful conversations to deliver on business goals and ensure a regular flow of creativity in their team. This set of parameters requires a focused and enthusiastic mind, with sufficient knowledge about the industry’s direction, customer pulse and working knowledge of graphic designing, content writing and art direction.

A creative director must have robust organizational skills to lead effectively, while mediating between business goals and marketing inputs. They are empathetic and efficient managers with a blend of critical thinking and creative skills. Creative directors also understand customer sentiments and design campaigns to deliver them value through omnipresent channels.

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