Marketing art directors lead creative projects that transform abstract ideas into visual promotional assets. The right one will possess the skills necessary to communicate your brand’s message and capture the attention of your target audience.

This hiring kit, written by Madeline Clarke for TechRepublic Premium, provides a workable framework you can use to find the best marketing art director for your organization. The kit includes a job description, interview questions and job advert.

Featured text from the hiring kit:

DETERMINING FACTORS, DESIRABLE PERSONALITY TRAITS AND SKILLSETS

Strong verbal communication, leadership and organizational skills are necessary for individuals to work with team members and oversee the design and production workflow. Art directors should also work with the client to assess their marketing needs and brand message and communicate a creative strategy that adheres to the project’s deadlines. By recognizing the strengths of their team members, marketing art directors should be able to delegate tasks efficiently while managing time and budgetary limitations.

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