A social media analyst is a marketing role that is becoming key for brand building and customer service. Often part of the business marketing area, social media analysts mine accounts such as Facebook, X (formerly Twitter), LinkedIn and Instagram for comments about their companies and seek to apply that information to business practices.

This hiring kit from TechRepublic Premium provides an adjustable framework your business can use to find the right person for the job.

From the hiring kit:

DETERMINING FACTORS, DESIRABLE PERSONALITY TRAITS AND SKILLSETS

Social media wields the power of both positive and negative branding. Candidates who can demonstrate their proficiency in mitigating warranted or unwarranted negative sentiment on social media should be of particular interest. Swiftly monitoring and countering negative feedback is essential in the fast changing social media landscape.

The download comprises a 16-page PDF and Word document.

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