5 local chocolate companies to buy this Easter


This treasure of the candy-making world, the Chocolate Easter Bunny, is a real celebrity carrying a Wikipedia page. Although its background is a bit hazy, it was probably first made by German chocolatiers (these folks are known for their adorable pewter moulds). And as for its popularity in the United States, a late 1800s drugstore owner in Pennsylvania reportedly gave the bunny a pop culture boost by displaying a dapper 5-inch choco version as an Easter advertisement. On a more intimate note, no jelly bean, malted milk ball or Peep has ever eclipsed it in my history of baskets. Here’s where to find it in various forms, along with creme eggs and other Easter treats.

1. Northern Chocolate Factory.

2034 N. MARTIN LUTHER KING DR. | 414-372-1885

Thank goodness Jim Fetzer is only semi-retired. The 70-year-old bunnyman operates in a restored 1885 Cream City brick storefront adorned with antique chocolate molds. He sets his own part-time hours (which means calling ahead!) And, while he was hard at work making bunnies in February, he says the selection of chocolate creatures will be limited. “Dark chocolate has been hard to come by,” Fetzer says, citing supply chain issues. He will also offer you his exquisite mint fondues. Prepare for strict entry rules. Fetzer can asks you to take off your shoes, and he also banned the wearing of fur in the store.

Chocolates from Northern Candy Co.; Photos by Matt Haas

2. Freese’s Candy Store

7312 W. GREENFIELD AVE. | 414-453-5353

Owners Wendy and Mike Matel, whose West Allis shop dates back to 1928, take a personal approach to their milk and dark chocolate bunnies, naming them after their children, Macky, Sammy and Little Lou. To these creations add themed bunnies (hot rod and motorcycle) and a one pound sitting bunny. They also make cream-filled eggs and hand-molded chocolate baskets filled with assorted treats. “You can eat the basket!” says Wendy, who considers candy dipping a lost art.

3. Ultimate Confectionery

820 N. 68TH ST. | 414-778-0636

This Tosa shop is ready for you, catering to pent-up demand for candy with a handful of styles of milk, dark and white chocolate bunny, plus 12 flavors of stuffed eggs, chocolate dipped peeps and more. confectionery.

4. Kehr’s sweets


This old-fashioned chocolate shop offers milk and dark chocolate bunnies (sizes vary), as well as enchantments ranging from bunny-themed suckers and chocolate eggs to hatching chicks or a “super limited” choco. “a pound and a half. bunny filled with sweets.

5. Tabal Chocolate

7515 HARWOOD AVE., WAUWATOSA | 414-585-9996

The region’s only bean-to-bar chocolate maker, Tabal specializes primarily in single-origin bars, with some cocoa-based products. The shop is also in on the Easter game, conjuring up the Bunny Butt Cocoa Bomb, a Tabal dark chocolate ball filled with marshmallows and a hot chocolate mix. Let the bomb melt in a cup of hot milk of your choice, and voila, sipping bliss.




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