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Until a few years ago, the selection of mainstream beauty products aimed at blacks and people with darker skin was minimal. Most of the time, shade ranges only went to midtones, which means darker-skinned makeup fans would often have to source products from small independent companies or venture into high-end lines.
This exclusive make-up was deleted when Fenty Beauty first launched in 2017 with 40 shades of foundation and concealer. From there, the choice has has only grown and improved across the board, with most cosmetic companies now offering ranges to suit a wider range of skin tones.
However, the beauty industry has even more progress to make. One of the ways to support a more diverse industry and find products designed for black people is to buy black owned brands. From creative packaging to more durable products, there are a number of advantages to buying from small businesses. Not only that, but the people behind them are part of our local and ethnic communities and it is their responsibility to support their products.
So if you want to shop locally and are looking for your favorite new makeup, hairstyle or skin care brand, I have compiled a list of some black owned beauty companies that are worth checking out, just in time. for Black Pound Day on November 21. 6.
Anita grant
Award-winning hair guru Anita Grant founded her brand in 2005 after she had a bad reaction to store-bought cosmetics. She wanted to create products that would benefit her transition from relaxed hair to natural hair in an organic way. Grant sells oils for damaged and dry hair, sensitive scalps, split ends and more.
Flora & Loop
Flora and Curl’s clean curl products were created with natural textures in mind. This means you won’t find any damaging or harmful chemicals in their styling, cleansers and conditioners. The brand avoids damaging or harmful chemicals.
Wild Ivy
After suffering from traction alopecia, the founder and CEO of Ivy Wild, Sherine Walrond has developed a line of non-toxic and nourishing hair care products. She encourages her clients to embrace their natural hair with her herbal and organic products.
Jade Safran
With the motto “our hair is our greatest accessory, it is our crown and our glory”, Saffron Jade takes a serious and holistic approach to hair care. Founder Sarah Roberts doesn’t just sell conditioning sprays, she’s written a book on Afro hair and offers 1: 1 hair care consultations.
Hair Extensions & Clips
Beglam virgin hair
Beglam is transparent about how they source and manufacture their weaves, closures, browbones and eyelashes, providing both premium and more affordable options. Their mission is to “provide raw, premium quality, ethically-sourced virgin hair”.
Kurly klips
Launched in 2013, Kurly Klips is one of the first brands to offer clips for natural hair. They offer a range of collections for all textures as well as headband wigs, puffs and ponies.
RC Hair Solutions
After working in the industry for 20 years, Rebecca Campbell recognized the need for affordable extensions. In 2018, she therefore launched RC Hair Solutions. The brand offers premium products at lower prices, including closures, frontal and hair creams.
To all my black girls
Described as “an active love letter from black women to black women,” To All My Black Girls is a place where black women can see themselves and feel confident with their hair. They offer a range of hair extensions ranging from ponytails, wigs, weaves, frontal, closures and accessories.
Pamoja skin care
When Sarah, a certified natural skincare trainer, struggled to find products that were right for her, she decided to make them herself. Its brand Pamoja, which means “together†in Swahili, offers sustainable packaging, ethically sourced botanicals and is vegan. It also offers plastic-free delivery and they plant a tree every time an order is placed. No wonder it is award winning.
Shimirose
Founded in 2008, Shimirose is a vegan brand whose products are all natural, cruelty-free and recyclable. The offer of shea butter in almost all flavors.
Gourmet Skin
Hailing from Ghana, Skin Gourmet claims their handmade skincare is ‘so pure you can eat it’. The company is proud to manufacture products without preservatives. They provide wooden spoons with their scrubs and oils, so there is no need to use fingers (which can introduce bacteria and shorten the shelf life of a product). And if you send them your empty body butter or clay mask jars after you’re done, you can get a discount on your next purchase. Ideal for you and the planet.
Wild seed botany
Wild Seed Botanicals formulates its products with the power of natural healing in mind. The brand is inspired by African holistic traditions, moving away from synthetic cosmetics. It offers products for all bath, body and skin care rituals.
The Glowcery
The switch to a plant-based diet a few years ago prompted The Glowcery founder and formulator Roshanne Dorsett to re-evaluate her beauty routine. The result? A clean and creative beauty brand that uses cold pressed ingredients such as hemp seed oil, cocoa and mango seed butter. The Glowcery uses environmentally friendly packaging from sustainable sources that can be recycled and offers refill options.
Netsai
Motivated by a lack of representation in advertisements or beauty magazines, Netsai aims to make marginalized people feel confident and comfortable in their own skin. Selling antioxidant masks, moisturizing mists and cleansing sludge in beauty packs and boxes, Netsai is perfect for those looking for a skin care overhaul.
By Joy Adenuga
Building on the experience gained from a decade of industry experience, professional makeup artist Joy Adenuga has created her own line of makeup brushes, accessories and eyelashes. They promise to help you achieve seriously professional results at home.
UOMA Beauty
Founded by Sharon Chuter, of Nigerian descent and based in London, UOMA is pronounced OMA (uh-mah), the line of beauty products are designed to be inclusive and innovative. The brand has created “skin kins” for their complexion products. These are six skin color groups that share similar characteristics and needs ranging from Black Pearl (dark brown skin) to White Pearl (very light skin) that help customers find their perfect products.
VLace Cosmetics
VLace Cosmetics offers highly pigmented products enriched with vitamin E and natural oils. Their cruelty-free lipsticks, highlighters and eye shadow palettes are designed to nourish and protect the skin.
516 Polish
516 specializes in essential nail care products such as glass files, UV lamps and cuticle oil, as well as gel and nail polish in over 50 bold, pastel and nude shades. . Their mission is to be the UK’s first independent nail brand to offer ‘sample diversity’ by depicting darker skin tones in their visual branding. The range is also cruelty-free and vegan.
HAY London
HAY London has something for everyone in its range of high quality nail polish. The “classic†collection has more subtle undertones, while its “rogue†collection composes the drama with bold and sparkles.
Vixinie
Launched in 2018, London-based Vixiny is a cruelty-free, vegan, and non-toxic nail polish brand. The brand offers a wide range of shades, so you’re sure to find your new favorite nail color. Vixiny categorizes its products by color palette, so it’s easy to find the one that suits your ambiance. They also do matching gel shades for all regular nail polishes.
Cosmetics Pillbox
Described as “the brainchild of two color-obsessed sisters,†Pillbox Cosmetics believes nail polish is a subtle form of self-expression. There is not only a great selection of shades, but they all have really cute names like Astrid, Blossom, and Margarita Mary to name a few.
Manicure
Manicure You emphasizes non-toxic products, its formulas being 10-free (free of the 10 main toxins found in nail polish). They provide beauty kits, nail files and stamps as well as an extensive collection of nail polish shades. Polishes look like a gel, but dry like regular colors and don’t need UV light to set. Win win.
4Curly Hair
Aiming to provide a stress-free barber shop experience, 4Curlyhair’s “Discovery Subscription Box†is perfect for those who want to try out a swatch before they jump into full-size products. For £ 5, you can get products from top hair care brands including Mielle Organics, Curly By Nature, ILoveAfro, and more.
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