Fooditive Group presents a new dairy-free pea-based drink with a milk flavor



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ROTTERDAM, The Netherlands, July 1, 2021 – Plant-based ingredient maker Fooditive Group is launching a new beverage product that will be directly available for sale to consumers in 2021. GoPeasy is a pea-based beverage that matches to the Dutch company’s mission to provide healthy and affordable products for everyone.

“As we developed our portfolio, we noticed the growing demand for both healthy and tasty herbal products. Our mission is to make the world a better place; we do this by making a drink by combining understanding the formula of milk with the use of Fooditive’s innovative products, ”said Moayad Abushokhedim, food scientist and founder of Fooditive.

Exciting flavors and a nutritional boost

GoPeasy is made from peas adopting the taste and functionality of milk. The high protein drink contains no added sugar, is low in fat and lactose free. It has a simple and natural taste, balanced with a rich mouth feel. With a high nutritional value and a thirst-quenching taste, the product offers consumers a complete sensory experience on the go.

The drink will be available in three enticing flavors: original for the true taste of milk, lemon-strawberry for a refreshing touch and cherry-chocolate for a gourmet sensation.

Towards upcycling and the circular economy

Attached to its values ​​of sustainability, Fooditive supports upcycling. GoPeasy is sweetened with Fooditive’s natural sweetener, made from third grade and secondary apples and pears. A circular economy model is also implemented in its production process. More importantly, the product will be offered at a competitive price while ensuring high nutritional quality.

Open call to join the GoPeasy journey

The company invites suppliers to join this exciting journey towards broadening its horizon to the business-to-consumer model and the mission to deliver what consumers deserve. Fooditive is currently raising up to € 6.5 million for the year 2021 in order to revolutionize the plant-based food sector. Fooditive fever is gaining traction and inspiring others along the way to think more about what they eat. To learn more about GoPeasy, visit the product website here: GoPeasy – Coming Soon

About Fooditive

In 2018, the manufacturer of plant-based ingredients Fooditive was established in Rotterdam, the Netherlands. The company is committed to making healthy food affordable for everyone with its 100% natural ingredients. Since its launch, Fooditive has received several awards for its innovative ideas, sustainable approaches and contributions to a circular economy, including being nominated for the Index Award 2021. For more information on the company, contact Niki Karatza at [email protected] or visit Home | Fooditive – Ingredients and sweeteners of plant origin

A photo accompanying this announcement is available at

GoPeasy Pea Milk will be available in three flavors; original, lemon-strawberry and chocolate-cherry

GoPeasy Pea Milk will be available in three flavors; original, lemon-strawberry and chocolate-cherry

Source: Fooditive BV



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