Dominated market share in Hong Kong for 5 consecutive years
#1 Coconut Water Brand Only the Best Authentic Thai Taste Brings Satisfaction
HONG KONG SAR – Media OutReach – September 15, 2022 – Thailand has always been a travel paradise and a popular destination for Hong Kongers. Its authentic delicacies, large shopping malls, traditional Thai massages and beauty attract countless Hong Kongers. General Beverage Co., Ltd., the Thai beverage company closely caters to Hong Kong people’s preferences and identifies potential market opportunities, introduced IF to the Hong Kong market in 2015, bringing a distinctive “Thai” flavor to Hong Kong people to enjoy authentic Thai coconut water anytime, anywhere.
IF’s natural, additive-free coconut water is made with premium quality coconuts from Thailand, which cause every sip to give off a rich coconut scent, it can also help keep you hydrated and replenish body fat. electrolytes, which particularly meets the needs of health-conscious Hong Kongers. . The key to the brand’s success lies in its sources, IF has unique and unparalleled competitive advantages to stand out from the competition, and was awarded in 2017 as the favorite “juice drink” brand of local white-collar workers after 2 years of existence of the mark. entered the local market. Their secret recipe and irreplaceable raw materials from the specific type of coconut to the planting site, only the best qualities, each coconut is harvested from the richest coconut area in central Thailand, grown with a high quality soil, good water quality and warm sunshine, with all natural springs and environment to grow the freshest and sweetest coconuts, bringing 100% natural coconut water. 100% “Made in Thailand”, retaining the authentic taste of Thailand and winning word of mouth!
Besides their 100% Coconut Water ace series product, General Beverage Co., Ltd keeps pace with the times, to meet the tastes of different consumers. IF selects seasonal fruits from Thailand, the paradise of tropical fruits, and presents the Thai fruit juice series, Mangosteen juice drink, Thai tropical juice drink and Lychee juice drink, adding a variety of seasonal fruit pulp, and fiber-rich aloe vera, etc. to increase the level of taste and offer the public a healthy drink with diversified tastes. Coconut production expansion lines are also perfect for snack lovers, such as IF Coconut Crisply Roll and Coconut Milk Tablets are also launched to support coconut’s strong position and create market excitement every year. Imagine yourself in Thailand and enjoy authentic Thai flavors in Hong Kong.
As one of the leading beverage companies in Thailand, General Beverage Co., Ltd was founded in 2011 and has adhered to the concept of “high benefits for tasty and safe drinking” and obtained a series of certifications from Industry-recognized BSI food safety globally. The use of advanced production equipment “Aseptic Filling System”, which helps maintain the shelf life of the best quality fresh juice without adding, has enabled consumers to enjoy the most natural juice with the best nut picked coconut. IF has signed the exclusive distribution rights in the Hong Kong market with AS Watson Industries, showing its strength in Hong Kong and actively developing overseas markets. In the coming year, IF will continue to invest in its production chain starting from its packaging, to contribute to the environment and support the circular economy, develop a sustainable future and reduce ecological footprints.
In terms of recognition, in addition to the brand award won in 2017, IF received other significant awards in different aspects, IF 100% Coconut Water was recognized as Asian Export Award for the juice category under the division of large enterprises in 2018, which honors products and services that have remarkably outstanding activities in the regional export scene. And debuted in the international market in 2020, awarded the Superior Taste Award by the International Taste & Quality Institute (iTQi), the evaluations are conducted by associations composed of Michelin-starred professional chefs and sommeliers, affirming its excellent quality taste. Until 2021, it has become the No. 1 coconut water brand and has dominated similar drinks in Hong Kong for five consecutive years. Even though the world has been hit hard by the pandemic in recent years, it is still able to achieve a stable market share of almost 50%. In previous years, 50 million bottles of its products have been exported to 20 countries around the world. It is recorded that 40 million bottles were exported in the first two quarters of 2022, creating a new era of healthy juice drinks! Success in both markets will drive the IF brand and its juice drinks to further develop and expand, and widely share the signature Thai freshness to the world, including China’s Greater Bay Area, Taiwan, Singapore, etc Spreading the freshness of Asia to the world. Don’t limit the freshness!
The ACE series of 100% green coconut water
coconut water
100% Coconut Water (Family)
aromatic coconut water
Coconut water with coconut pulp
- Produced in Thailand
- 100% natural
- Rich coconut flavor, sweet and refreshing taste
- Natural ingredients, no preservatives or artificial colors
- Helps to stay hydrated and replenish electrolyte stores
- Advanced technology infusion, sealing in the original flavor and nutrition of juice
- Natural drink for all seasons
Juice Drink Series
Mangosteen juice drink
- Mangosteen juice with refreshing aloe vera
- Sweet and refreshing taste
- Delicious and rich in flavor
- Low sugar formula
- No preservatives or artificial colors
- Produced in Thailand
Thai tropical juice drink
- Pineapple, Mango, Orange and Lemon
- A mix of various Thai tropical fruits
- Fruity, sweet and the irresistible passion of summer
- Aloe vera pulp added, fluffy and refreshing
- Low sugar formula
- No preservatives or artificial colors
- Produced in Thailand
Lychee juice drink
- Fresh, refreshing and fruity
- Refreshing aloe vera seeds added to enrich the taste
- No preservatives or artificial colors
- Produced in Thailand
Sparkling Series
Sparkling coconut water
- Made from real coconut juice
- Refreshing and thirst-quenching
- With real coconut water in the process that makes the difference
- No added sugar or artificial colors
- Gluten free
- Made in Thailand
Sparkling pineapple juice
- Bursts of fresh, sweet and appetizing pineapple fragrance
- With real coconut water in the process that makes the difference
- No added sugar or artificial colors
- Gluten free
- Made in Thailand
Coconut snack series
Crispy Coconut Roll (Original Flavor)
Crispy coconut roll (Salted Egg Taste)
Crispy coconut roll (banana flavor)
- Made with real coconut milk
- Thin layers and rolled into a crispy thin tube
- Free of dairy, soy and gluten
- No preservatives or artificial colors
- Made in Thailand
Coconut milk tablets (original flavor)
Coconut milk tablets (chocolate flavor)
- Made with real coconut milk
- No preservatives or artificial colors
- No dairy or soy
- Made in Thailand
Hashtag: #SI
About General Beverage Co., Ltd.
Founded in 2012, General Beverage Co., Ltd (GBEV) aims to be the leading co-packing beverage manufacturer with high quality standards and innovation in Asia.
General Beverage Co., Ltd exports coconut water and other beverages in total more than 200 million bottles worldwide every year and specifically IF coconut water has been dominating the beverage industry in Hong Kong since years.
Currently, General Beverage co., Ltd’s beverage and snack brands are exported to more than 20 countries around the world.
Please visit the website www.iffamily.com for more information.
