Leftovers is our take on some of the product ideas that are popping up all over the place. Some are intriguing, some look amazing, and some are the kind of ideas we never dreamed of. We can’t write about everything we receive, so here are some leftovers taken from our inboxes.
Stouffer’s packaging sings a cheesy holiday tune
No Christmas singer is stopping by your house this year? Nestlé’s Stouffers brand could fill that void with its new holiday packaging.
Singing Sticker editions of some of the brand’s frozen favorites play a Stouffer’s-centric song to the tune of “Deck the Halls” at the push of a button on the packaging. So instead of opening your front door to a group of singers singing in the freezing cold outside, you can open your freezer door at Stouffer’s Macaroni & Cheese, singing a melody on the glories of comfort food at the cheese in your frost-tinted cooler.
Music boxes that sing for consumer dinners are part of Stouffer’s Happyfull campaign, which showcases ingredients. In a statement, Stouffer’s Brand Marketing Director Megan McLaughlin said melodic meals were the brand’s way to take the “Happyfull” experience to a new level for kids. holidays.
“At this time of year it’s all about getting together around a table with family and friends, so we wanted to add a little extra joy to the Stouffer’s experience,” she said. declared.
The chanter boxes are available in select Meijer and Giant Eagle stores, and are otherwise family and full-size packs of Stouffer’s Macaroni & Cheese and Lasagna with Meat and Sauce, as well as the Large Family Lasagna with Meat and Sauce.
This is the second new addition to Stouffer’s two frozen favorites this year. During the summer, Nestlé created Stouffer’s LasagnaMac, with a layer of mac and cheese in the lasagna. The mashup was only available for a limited time online, so it’s not clear how well it worked.
These holiday boxes, however, will work fine as long as their buttons are intact. And because they look almost identical to boxes of ordinary products, they can end up surprising oblivious consumers with choirs of “Fa-la-la-la-la-la-lasagna”.
– Megan Poinski
Sabra plays a game of sustainability through salad
Hummus giant Sabra offers its dips to accompany the sustainably raised greens of the fifth season of the AI-enabled vertical farm for a new range of salad kits.
The kits are available in two varieties. Mediterranean Hummus pairs Sabra’s Chickpea Dip with fifth season mixed greens, along with bagel chips, red quinoa, and lemon-basil dressing. Avocado Ranch replaces hummus with guacamole from Sabra and replaces ranch dressing. They debuted at more than 75 stores, including Giant Eagle, Kroger, and select Midwestern and Mid-Atlantic retailers, with plans for wider rollout in early 2022.
The greens in the salad kits are processed with Fifth Season’s automated growing, harvesting and packing system to stay fresh for weeks in the fridge, according to a press release. The Pittsburgh-based company’s farming technology is also said to use up to 95% less water and 97% less land than conventional farming.
“Sustainable and rapid innovation in the marketplace is at the heart of Sabra’s growth strategy,” Moritz Breuninger, senior brand marketing director for Sabra, said in a statement. “The product category is ripe for new ideas and fresh pairings and Fifth Season sets product standards with local AI-powered agriculture. We are proud to collaborate with like-minded innovators to deliver tasty and positive food options for the planet every day. “
A joint venture between PepsiCo and Israeli company Strauss, Sabra hasn’t always put sustainability as a guiding principle, although it has made a name for itself in plant-based dips. But the appointment of CEO Joey Bergstein last July already seems to be influencing the way the company markets its innovations. Bergstein, the former CEO of sustainable cleaning and personal care brand Seventh Generation, is known for speaking out on social and environmental issues. When he was hired, he noted Sabra’s opportunity to “satisfy people’s desire for delicious and accessible food while helping to foster a more sustainable future.”
In his press release on the new salad kits, Sabra highlighted the ability of chickpeas to enrich the soil as a nitrogen-fixing legume, and noted that he produced his hummus in a building that has achieved certification. Silver and Gold according to Leadership in Environmental and Energy Design standards. .
– Samantha oller
Oreo toast wine
Oreo has made its way into ice cream, cereals, and chocolate, but the iconic cookie is now toasting what could be one of its most unique products – wine.
Mondelēz International pairs their Oreo Thins cookie with Barefoot Wine to create a red blend wine that includes flavors of chocolate, cookies and cream as well as hints of oak – a blend of flavors that would apparently complement the popular snack.
The offer, which is already sold out on the Barefoot website, included two 750ml bottles of Barefoot x Oreo Thins Red Blend wine and a packet of Oreo Thins cookies. A box containing wine and cookies takes a different twist on Oreo’s slogan of “Milks’ Favorite Cookie”, this time changing it to “Wine’s Favorite Cookie”.
“Barefoot Wine is a brand that is synonymous with pleasure, flavor and expressiveness – all values that Oreo Thins also stands for,” said Jen Wall of Barefoot Wine. “We had a great time exploring the different flavor combinations, ultimately pairing the iconic flavors of Oreo Thins cookies with a blend of our bright red wine with berry flavors.”
Food manufacturers are no strangers to unique offerings that make their offerings appear in a new section of the grocery store.
Coolhaus, for example, has partnered in the past with Mondelēz to create ice cream with Ritz crackers and McCormick & Co. to throw mustard ice cream. And Post Holdings, the maker of Fruity Pebbles and Cocoa Pebbles, worked with Danone, owner of International Delight, to infuse the grains into the coffee cream to celebrate Pebbles’ 50th anniversary this year.
The Oreo cookie, with about $ 3 billion in annual net income, is no stranger to unique flavor mashups either. The brand has created dozens of creative varieties of its popular cookie in recent years, including Jelly Donut, Key Lime Pie, Peeps, and Kettle Corn.
– Christophe Doering