Pewaukee, Wisconsin. – Brew Pipeline has announced the launch of Motörhead Ace of Spades Bourbon, its latest collaboration with rock legends, Motörhead. Bourbon will debut this weekend in limited edition Sturgis bottles around the rally. Due to widespread demand, Brew Pipeline is now taking orders for the high-rye bourbon, which will be available in the United States next month.
“After years of development, we are delighted to finally be able to release Motörhead Ace of Spades Bourbon,” says Steve Kwapil, CEO and co-founder of Brew Pipeline. “We wanted to make sure that the bourbon would be able to hold up on its own. Proof Artisan Distillers quickly recognized the group’s vision and the end result is incredibly unique, complex and fluid. We are delighted to share this spirit of collaboration with Bourbon and Motörhead fans across the country.
Motörhead Approved Bourbon is produced and bottled at the award-winning Proof Artisan Distillers in Fargo, North Dakota. Aged four years in charred oak barrels, bourbon is a blend of 60% corn, 36% rye and 4% barley. With hints of vanilla on the nose, this bourbon has a balanced combination of spicy and sweet flavors with cinnamon, rye, black pepper and mint. Full-bodied and complex, it tastes of oak, caramelized brown sugar, tobacco and cocoa with a strong cinnamon finish.
Product specifications include:
- Suggested retail price, $ 39.99 to $ 49.99
- 750 ml bottles
- 90 proof, 45% abv
Following the success of Motörhead Röad Crew, an American Pale Ale released last fall, Brew Pipeline has once again partnered with Motörhead and Global Merchandising Services to bring this spirit to life. Group members Mikkey Dee and Phil Campbell helped develop the flavor profile of bourbon with frequent tastings throughout the process. Named for their hit album, Ace of Spades, the bottle features artwork from the album cover as well as signatures from band members Lemmy Kilmister, Phil Campbell and Mikkey Dee.
From September, Motörhead Bourbon will be available for year-round distribution by Brew Pipeline across the country. For more distribution and retail information, email [email protected] and visit drinkmotorhead.com
About the brewing pipeline
Led by industry veterans, Brew Pipeline is a turnkey national distribution platform for craft beverage producers. Forward-thinking initiatives such as Portfolio, Collab and Guest Brewer offer a number of opportunities to connect brewers to new markets, retailers and consumers. Plus, they provide resources that build brewer brands, expand distributor portfolios, and add real extra dollars to breweries and distributors. As a single solution for all logistics beyond the brewer’s dock, Brew Pipeline handles everything from marketing and promotions to order picking, registrations and chain communications. For more information, visit brewpipeline.com and follow social media @brewpipline.
About Proof Artisan Distillers
Proof Artisan Distillers resides in a historic building previously occupied by the Fargo Municipal Court. Master Distiller Jay Kath has an unrivaled palette and incredible talent for making spirits. Brothers, Jay & Joel share their passion by promoting uncompromising standards. Quality is ensured at every stage: origin of the grain, must, fermentation, distillation, barrel specifications, maturation in the whiskey cellar, final conditioning in barrels and bottling. Every drop is produced on site. For more information visit proofdistillers.com
An English rock group formed in June 1975 by bassist, singer and songwriter Ian Fraser “Lemmy” Kilmister, Motörhead quickly established itself on the British punk and heavy metal scenes. Although they changed their line-up several times, Motörhead never compromised or changed their unique and rabid sound, which saw the band and their music become a lifestyle for many people of all genres, whether they are rockers, punks or alternative.
As a power trio, they enjoyed particular success in the early 1980s with several hit singles in the UK Top 40. The albums Overkill, Bomber, Ace of Spades and in particular No Sleep ’till Hammersmith cemented Motörhead’s reputation as a leading rock band. The band is ranked number 26 out of VH1’s 100 Greatest Hard Rock Artists. Motörhead has released 22 studio albums, 13 live recordings, 12 compilation albums and four EPs over a 45-year career. Motörhead’s legacy (and lifestyle) lives on through their music and loyal fans, with the band earning a nomination for the 2020 Rock and Roll Hall of Fame. For more information, visit imotorhead.com. Follow @OfficialMotorhead on Instagram and Facebook, @myMotorhead on Twitter. For Motörhead fan pages, follow @motorheadfanpage on Instagram and Facebook.
About Global Merchandising Services:
Global Merchandising Services is a music, artist, celebrity and branded products company. Founded by Barry Drinkwater in 2008, with headquarters in London and Los Angeles. The global team have worked with Motörhead as an exclusive business partner for over 30 years and have been instrumental in the development of many alcoholic beverages on behalf of Lemmy and Motörhead. For more information, visit globalmerchservices.com
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