Amid the pandemic, Michael Weiss of Township Limerick, Montgomery County, started an e-commerce business selling locally roasted coffee.
As the business attracted many coffee lovers, Weiss was ready for a new challenge.
Weiss and his wife, Jamie, decided to open a cafe in downtown Phoenixville, Chester County, a place the couple frequented often before the pandemic hit in March 2020.
Weiss said he was looking to offer more than the locally roasted coffee he sold online.
“I wanted something different,” Weiss said Wednesday, during a break at the couple’s newly opened Sweet Brew Cafe, 158 Bridge St., Phoenixville, Chester County.
Weiss said he saw a post on a Phoenixville Facebook page asking locals what locals want that isn’t available in downtown Phoenixville.
The answer: bagels
Weiss contacted a bagel maker in New York and arranged for deliveries of fresh bagels to the cafe.
He wanted to offer more than the traditional bagel and cream cheese sandwich.
How about a Cinnamon French Toast Bagel with Strawberry Cream Cheese topped with fresh strawberries and Cap’n Crunch, or a Red Jalapeno Bagel topped with Jalapeno Cheddar Cream Cheese and Flaming Cheetos?
The cafe offers a BYOB or Build Your Own Bagel menu. Cream cheeses and fillings are sweet and spicy. They include fresh fruit, chocolate and crunchy cereal.
Michael Weiss, 28, grew up in Oxford, Chester County. Jamie Weiss, 27, grew up in the Gilbertsville area of Montgomery County.
The two met at Kutztown University in Berks County.
They spent many weekends hanging out in Phoenixville. It was only natural that the couple would end up settling there.
“We loved the city,” said Jamie Weiss.
The two moved to Phoenixville and renovated an old chocolate factory.
The takeaway cafe opened on December 18.
There is a steady stream of customers stopping by and ordering online.
“We are pandemic proof,” Weiss said. “There is a lot of history in Phoenixville.”
The couple hope business will get busier in the spring when cyclists on the Schuylkill River Trail stop in Phoenixville for a coffee.
Coffee hours and menu are available here.