TikTok will start labeling Russian state media videos

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Following the Russian invasion of Ukraine, TikTok will start labeling videos from some state-controlled media to prevent misinformation.

ICT Tac will start labeling videos from some state-controlled media amid the Russian invasion of Ukraine. The conflict in Ukraine is taking a heavy humanitarian toll and forcing companies to reassess their activities in Russia. Some, like SpaceX, are actively helping Ukrainians by activating its Starlink satellite broadband service in the country at the request of Kyiv officials. Additionally, many telecom operators in the United States and Europe are waiving call and text charges to and from Ukraine as a show of solidarity.

TikTok is one of the biggest and best-known social media apps in the world, and despite a lot of controversy over the years, it remains hugely popular. It’s also home to many popular trends and challenges, ranging from the sublime to the ridiculous. While the so-called “penny challenge” is one of many examples of dangerous trends that have gained popularity on the platform, others, like the raw egg peeling challenge, are harmless and enjoyable.

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In a blog post this week, TikTok said it was accelerating the rollout of its state media policy which it said had been in the works since last year. As part of the plan, the company says it will put labels on “some” state-controlled media on the platform. Although the company hasn’t specified which ones will be labeled immediately, the Russian RT is expected to be one of the first in line. Many social media platforms already have similar tags on state-funded media channels on their respective platforms. For example, while YouTube began tagging videos from state-funded broadcasters in 2018, Twitter began tagging government officials and state-affiliated media accounts in 2020. Facebook also took a similar initiative. the same year when he began labeling state-controlled media pages as part of his “Page Transparency” initiative.


Facebook, Twitter, YouTube limit all Russian state media


Vladimir Poutine

Besides TikTok, other social media companies are also doing their part to prevent the spread of misinformation outside of Russia. For example, Twitter announced plans to add tags to tweets containing links from Russian state-controlled media. Facebook and TikTok also announced that they would restrict access to Russian state-owned RT (Russia Today) content and information about Sputnik across the European Union. YouTube has also taken action against Russian state entities by temporarily suspending the ability of Russian state media channels to monetize on the platform.

Spotify also removed content from Kremlin-backed RT and Sputnik, while Google removed RT and other state-funded Russian publishers from its Google News service. Besieged by major global tech companies, Russia has also announced retaliatory measures against some tech giants. However, with a steady stream of businesses, including ICT Taccontinuing to take a stand on the war, it will be interesting to see its effect on the country and its netizens.


Next: MWC 2022 will ban some Russian companies after the invasion of Ukraine

Source: Tik Tok

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