What are the future trends in digital technology in wine? New OIV study reveals answers


Robots in vineyards, AI wine reviews, and blockchain 4x4QR codes to track wine and provide transparency to consumers. These are just some of the topics that were presented by a panel of wine technology experts as part of a recent OIV study in 2021. Entitled ‘Digital trends in the vine and wine sector ”, the study included a comprehensive survey of wineries in 18 OIV member countries as well as in-depth interviews with 21 wine technology experts. The results reveal 9 major technological trends that will shape the future of wine.

According to Pau Roca, director general of the OIV (International Organization of Vine and Wine), “The study is part of our 2020-2024 strategic plan, where digital transformation appears as a catalyst … which will enable the wine industry, its producers and consumers, to adapt to a world threatened by the climate change crisis. The main goals of digitization in wine are: to improve efficiency, productivity and sustainability; offer more transparency to consumers and create value propositions and new business models.

Nine big digital trends in the global wine industry

Below are descriptions of the nine major technologies that are expected to transform the global wine industry in the future:

1) Internet of things in wine and sensor technology – there will be an increased use of technological sensors in the vineyard, the cellar, the distribution and on the bottle of wine itself. The data will be compiled on the Internet in order to be easily accessible to employees and consumers.

According to Oliver Oran, CEO of Chainvine, this kind of sensor technology will give birth to the smart wine bottle, which is: “a bottle of wine that moves and shares its data”. The combination of sensors, blockchains and QR codes will allow the bottle to track its temperature, humidity, location, who it was sold to and its current price. In addition, consumers will be able to learn more about the vineyard it comes from, how the vineyard was cultivated, how the wine was made, any additives, and wine reviews from experts and other consumers.

2) Artificial intelligence (AI) for wine – no more use of intelligent machines in the vineyard and cellar to perform tasks requiring human intelligence. This includes better monitoring and management of crops, monitoring of quality processes in the cellar and more comprehensive wine reviews.

According to Dr. Bernard Chan, professor in the computer science department at the University of Central Arkansas, applying AI to different reviews of wine reviews “will allow us to create a database that synthesizes all the different reviews for providing more clarity on the flavor markers and this makes a wine over 90 years old for a specific region. We are not trying to replace wine reviews, but to provide consumers with a more comprehensive wine analysis.

3) Robotics in the vineyard and cellar – the increased use of robots for fertilization and harvesting in the vineyard, and the control and movement of stocks in the cellar.

According to Mr. Albert Strever , Senior Lecturer at Stellenbosch University in South Africa, “With costs reduced in recent years, it is believed that in the next three to five years, these robotic systems will have a much greater impact on the grapevine sector and some wine. “

4) Satellite imagery and GPS in the vineyard– although they are already used by large wine companies to monitor the health of vineyards, it is expected that these technologies will also be adopted by smaller wineries. Using drones and satellites, wineries can easily collect data on maturity, water scarcity, and disease pressure in the vineyard, and act faster to preserve quality. It also promotes sustainability, as the products are only sprayed in the vineyard when necessary.

5) Laser image detection and telemetry in the vineyard – Thanks to LIDAR, which is a remote imaging technology, the structure of a vineyard can be mapped. This allows wineries to create 3D maps of the vineyards, which helps robotic technology in the vineyard and reduces accidents. This will help create the “Smart Vineyard” of the future.

6) Wine blockchain technology – a blockchain containing encrypted information that will improve wine traceability and facilitate smart contracts. This will be especially useful with wine distribution, so that distributors and consumers know where the wine has been. It will also help reduce fraud and counterfeit wine.

seven) Electronic labels for wine – electronic wine labels which provide detailed information about the wine. Consumers will be able to use their smartphones to access 4x4QR codes that will provide comprehensive information about the vineyard and wine production – even with links to videos. E-Label will offer improved transparency and increased traceability. E-Labels are part of the smart wine bottle of the future. A few wineries are already experimenting with augmented reality labels, but the E-Label of the future will provide much more information.

8) Electronic certificates for wine – since wine is transported and sold all over the world, there are currently many paper documents required to ship and receive wine in different countries, as well as tax and tariff documents. Electronic certificates will eliminate paper and allow digital access to all of these documents.

Oran is enthusiastic about this technology because he also considers it to be both good for the environment and economical. “Currently in the UK 15 million is spent per year on customs formalities. With this technology, we will be able to access a world where there will be no paper declarations. “

9) Smart wine storage – because wine is stored in warehouses around the world, there is a need to move to smart warehouses that will help wineries to reduce costs and improve efficiency and logistics. This will mainly focus on an increased use of robotics.

Highest Priority Technologies for Global Wineries

One of the interesting aspects of the study was the response of global wineries to a survey question about which technologies they believed to have the highest level of priority importance. The results, in order of importance, are:

1) Digitization of wine contents with an E-Label

2) Blockchain technology

3) Satellite imagery for vineyards

4) Electronic certificate for trade and distribution

5) Artificial intelligence and smart wine storage

Ironically, however, when survey participants were asked to rate how the global wine industry was adopting digital technologies compared to other agricultural sectors, such as coffee, cocoa and wine. olive oil, they gave themselves the equivalent of a C +. They didn’t think they were very low or very low, but they also didn’t see themselves as high or very high. At least the wine industry recognizes that it needs to do a lot more work in order to successfully adopt some of the new technologies that will not only contribute to higher levels of efficiency and productivity, but also improve sustainability, worker safety and transparency for the consumer. .


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